About Us

Xander Afritrade Ltd is proud to introduce a new e-commerce platform designed to bridge the gap between African-based businesses and UK consumers, with a strong focus on the African diaspora. Rooted in a mission to make authentic African products more accessible, we are launching with a curated selection of genuine African food items — with a special emphasis on West African goods. From pantry staples to specialty ingredients, our platform brings the tastes of home directly to your doorstep. By sourcing directly from trusted suppliers across Africa and eliminating unnecessary middlemen, we’re able to offer competitive pricing without compromising on quality. Our goal is to create a seamless shopping experience that not only delivers culturally relevant products, but also empowers African producers by providing them with a fair and reliable channel to reach international markets. At Xander Afritrade, we believe that food is more than just sustenance — it’s identity, heritage, and connection. Whether you’re a part of the African diaspora or simply seeking authentic African flavors, we’re here to make those connections stronger, fresher, and more affordable.